In late 2019 we debuted our HYPER wheels to great fanfare. It seemed we’d cracked the code on what road cyclists wanted in a wheelset: Fast, light, stiff and a characteristic snappy acceleration like no other wheel out there. The word spread, so we built more…and more, and more. 50,000 wheels later and HYPER wheels were being ridden in over 75 countries in six continents. They rode people to personal bests, KOMs, podiums, state and national championships.

We didn’t rest on our laurels. We knew we had a challenge ahead of us: How do you improve on the greatest? We quadrupled our R&D budget, got some of the greatest minds in the industry and custom built a plethora of wheel-testing lab equipment. However, in addition to these, we had one ace up our sleeves: You.

The feedback from our customers was invaluable. You people know bikes, and you know exactly what you want from a wheelset. Every YouTube review, every forum post, every Instagram hash-tag, every comment… we read them all. The consensus was clear. People wanted a wider rim; that was easy enough. But people also wanted Lighter, Stiffer, Faster. That got the engineers scratching their heads. They rose to the challenge and came back with a series of wheel that are on average 15% Stiffer, 6% Lighter and ready to make you faster.

What's new:

21mm Internal Rim Width

The optimum rim width for different yaw angles and riding speeds can be debated. However, one thing that was overwhelming clear was that you guys wanted a wider internal rim width for riding with wider tires. The wider 21mm internal width rim gives better aerodynamic performance with a 25mm wide tire compared to our previous model HYPER due to the better transition from tire to rim. 21mm internal rim width is perfect for either 25mm or 28mm tires but can take tires all the way up to 47mm. The result is a rim that is more aerodynamic, corners better and is more comfortable to ride.

F-RAPID Design

The R33 and D33 wheels are designed for all-out climbing performance. However, our 45 and 67 series wheels put aerodynamic efficiency first. They’re the first wheels to feature our F-RAPID Design. The Front and Rear Aero Profiles are Individually Designed to meet their unique demands. The front wheel is optimized for its leading edge performance giving speed and stability in a variety of conditions with a more rounded rim profile. The rear wheel profile is taller and is optimized for lower yaw angles with an emphasis on trailing edge performance.

Every Gram Counts

While most the improvements for HYPER 2023 are incremental, they add up to measurable gains. In a sport where sprints are won or lost by fractions of an inch, every gram, every millimeter, every small detail makes a difference. It took us countless carbon layup iterations to hit our weight and strength targets but the results were worth it. On average we shaved over 50g from each wheelset compared to the wheelset it replaces.

Increased Drive Spoke Angle

Spoke angle has a huge impact on the performance of a wheelset. While there’s no “perfect” angle, after feedback from our professional athletes and weekend warriors alike we increased the drive-spoke angle by 28% leading to greater torsional stiffness and more direct power transfer. This led to a 15.7% increase in torsional stiffness.

Collection: HYPER 2023

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HYPER D45 Disc Brake Wheelset

HYPER D45 Disc Brake Wheelset